Kiehl’s LifeRide for amfAR is an annual multi-day, multi-state charity motorcycle ride to raise funds and awareness for amfAR, one of the world’s leading non-profit organizations dedicated to finding a cure for AIDS. The event is free and open to the public and will consist of meet & greets with the riders, complimentary skincare treatments, music from local artists and small bites from Alden & Harlow and Waypoint Chef/Owner, Michael Scelfo. To continue this spirit of local giving, for the first time ever, Kiehl’s will be donating $5,000 to AIDS Action Committee of Massachusetts in an official on-site check presentation.

Every customer who visits Kiehl’s on Newbury St. on August 10th will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to $125,000. The cure is in your hands: 100% of net profits from the sale of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo size of the brand’s classic formula ($28.50), up to $25,000, will benefit amfAR.

To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/liferide